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Turo’s Best-Kept Secret: Why He Built a Fleet of Sprinter Vans
Colton · Krew Rentals · 15-vehicle fleet in Minneapolis
Colton built his rental fleet around one vehicle most hosts ignore: the Mercedes Sprinter van. A single van helped carry his auction business through COVID — and eventually led him to sell that company and scale rentals full time. He breaks down the economics, barriers to entry, and competitive advantages of specializing in large passenger vans, and his plan to take the model to more cities.
- Why Sprinter vans can rent for $250 a day in peak season
- How Mercedes diesel engines run for hundreds of thousands of miles
- Insurance and liability for 15-passenger vans
- Why he prefers Sprinters over Ford Transits
- How he structures partnerships with vehicle investors
- Using Turo while growing direct bookings